Is Your New Media Working for You?
Tuesday, April 12, 2011 at 3:40PM That's the question isn't it.
According to a new report from the founder of SocialMediaExaminer.com, the results are a mixed bag:
While 90 percent of marketers now say that social media-related marketing is important for their business, nearly 25 percent are still in the dark when it comes to measuring its effect, according to the third annual Social Media Marketing Industry Report from Michael A. Stelzner, founder of SocialMediaExaminer.com.
Knowing whether your online marketing is working for your bottom line is what's important. Companies can have all the flashy facebook and twitter pages in the world but if customers aren't following the links and buying something, it's kind of pointless. Style is one thing but style withoutsubstance is, unfortunately, an all-too-common occurrence for small businesses. It also may be one of the biggest reasons why small businesses are hesitant to "justify plowing resources into something that you're not sure is working".
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