Have You Bought a Magazine Today?

Cross-posted from Cotellc.com

If you're one of the three people reading this then no, you probably haven't. We haven't either.

We're not trying to specifically knock the magazine industry, but rather we only point out that this battle, for the immediate future, has a pretty clear winner:

Perhaps the editors and publishers once figured that they could get their way because Apple chief Steve Jobs needed classy aggregated content for the iPad. If so, the magazine industry had its head in the sand. They need the iPad more than the iPad needs them.

So, this seeming marriage made in heaven of new and old media is getting off to an uninspiring start. As The Wall Street Journal noted on Monday, while an increasing number of magazines are edging toward permitting subscriptions on the iPad, “relations between the publishing industry and Apple remain icy.” 

Don’t look for the iPad to offer consumers much of a break. The Economist, for instance, carries a price tag of $110 a year, and the New Yorker costs $4.99 an issue on the iPad. Magazine publishers fret that by playing ball with Apple, they’ll eventually lose control of the customer data that they need for related marketing programs. Bloomberg BusinessWeek this week began offering subscriptions to an iPad variation of its publication for $2.99 a month. Elle and Maxim are among what the Journal called “a small but growing number of magazines willing to sign despite industry-wide concerns about Apple’s reluctance to share customer data.”

The now age-old war between 'old' and 'new' media will continue until there are a half dozen newspapers and even less magazines on the shelves. In other words, the new media is going to win. The numbers don't lie.

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